The Seller was seeking to sell her 4-unit apartment building as quickly as possible in order to free up capital for other investment projects.
Why Lyon | Stahl:
She was referred to us by a friend whom we worked with on several deals in the past. Our reputation and ability to consistently deliver – selling our clients’ buildings for the highest price with the best terms – solidified her decision to work with Lyon | Stahl.
We included a two-week exclusion in the listing agreement. This allowed us enough time to properly gather the marketing materials necessary to create a bidding war when the deal hit the market. We captured drone footage, designed a unique postcard for the property that was mailed to several thousand investors and buyers, and prepared the offering memorandum. Furthermore, we utilized multiple email blasts to target buyers specific for this type of deal.
Leading up to our “go-live” date, when we would list the property on every major real estate site, we received a full-price offer from a very qualified buyer. Due to our client’s ultimate goal of closing as soon as possible, we accepted the offer and closed escrow within 30 days. While it was our intention to formally list the property, our client’s unique situation necessitated a quick close. Our client was able to use the proceeds to pursue other investment opportunities within a month’s time.