The seller had recently inherited a portfolio of properties from her mother. Due to the step up in basis and her living out of state, she felt it was the right time to sell the California properties.
Why Lyon | Stahl:
The seller and her mother were past clients of Lyon Stahl whom we maintained a relationship with. Upon the passing of her mother we provided her with a date of death valuation on all properties in her portfolio. After discussing with her CPA she found that it was the right time to sell.
Once the property was listed we jumped into action with our full scale marketing campaign which includes professional photography and drone footage, attractive and comprehensive marketing packages, direct mail to property owners and investors of the area, online marketing which includes every major real estate site (MLS/Costar/Loopnet/Redfin/Zillow/Trulia/etc.), email campaign to every potential buyer/investor, and an extensive call campaign to all prospective buyers/owners in the area.
As a result of our marketing efforts we were able to procure 3 offers for the seller. Ultimately we got her the best price with the best terms.